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In August, the company actively participated in the Food Equipment Exhibition held in Malaysia. As a pivotal industry event in Southeast Asia, the company delivered an outstanding performance at the exhibition, effectively advancing the layout and expansion of its international market.
The grand exhibition took place in Kuala Lumpur, Malaysia from July 30 to August 1, drawing enthusiastic participation from numerous industry enterprises across the globe. Focusing on the beverage equipment sector, the exhibition fully showcased cutting-edge technologies, innovative products and premium services, building an important platform for exchanges and cooperation among industry professionals worldwide.
At the beverage equipment display area, a variety of the company’s signature drink products attracted crowds of visitors to stop by and taste. The advanced fully automatic milk tea machines, ice makers, smoothie blenders, coffee machines and other equipment exhibited by the company feature high-efficiency and fast output capacity, which greatly boosts operational efficiency and effectively reduces labor and material waste.
The exhibition was packed with visitors throughout the event. Professional merchants from Malaysia, Singapore, Indonesia and other neighboring regions flocked to the venue, creating a vibrant atmosphere for business negotiations and exchanges. The company’s professional team engaged in in-depth communication with visitors, elaborating on the unique features and prominent advantages of the products, and providing customized solutions tailored to customers’ actual needs. Through active business talks, the company reached preliminary cooperation intentions with multiple enterprises covering product agency sales, equipment procurement, technical cooperation and other fields, laying a solid foundation for further in-depth development of the international market.
In 2025, the company set up a local office in Kuala Lumpur, Malaysia, equipped with a full-chain service team covering sales, technology and after-sales support, enabling rapid response to local customers’ order demands and technical support requests. Participation in this Malaysian exhibition serves as a key initiative to radiate and expand into the Southeast Asian surrounding markets with the local office as the base.
Thanks to the exhibition, the company has not only significantly enhanced its brand visibility and influence in the international market, but also gained in-depth insights into the demand changes and industry development trends of the Southeast Asian beverage market through frontline feedback from the local team. This provides a more precise direction for subsequent product R&D, equipment upgrading and market expansion.
Relevant company officials stated that in the future, the company will continue to take the Malaysia office as the core to jointly expand surrounding markets such as Singapore and Indonesia. On the one hand, it will accelerate the implementation of cooperation intentions formed at the exhibition relying on the local office, and plans to complete equipment installation, commissioning and product distribution for local clients within one month. On the other hand, the company will launch a Beverage Technology Experience Camp via the local office, inviting regional customers to observe equipment operation on-site and experience the product R&D process, so as to further strengthen cooperation stickiness.
Meanwhile, the company will expand the scale of the local office team and add supply chain coordination positions to improve the efficiency of local raw material procurement and logistics distribution. It will truly realize international growth driven by localized services, and contribute to promoting exchanges and cooperation within the global beverage industry.
